Alberflex

The purpose of this case is to put Alberflex in a new position on the residential and office furniture market. Created a new visual transition for lines and highlighted the premium ergonomics quality of Alberflex products.

The interaction design is explored in its communication,
this is a first step of brand positioning.

We define the new communication settings for an clean language to represent
all ergonomic features and qualities of the Alberflex products.

For example of the new inspirational lines of products, used in email marketing setting a new visual guide.

In another segment of the new communication, I applied the concept of "signature" to lines created by exclusively renowned names in the design segment. The success of this partnership has generated a new way of seeing the brand.

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